What Retailer Should Rhode Choose?
A lucky retailer will soon bag one of beauty’s biggest prizes, Rhode. Two years after starting in direct-to-consumer distribution, the skincare brand connected to Hailey Bieber is believed to be entering either...
Good Light’s Staggered Strategy To Build Momentum For Its All-Door Ulta Beauty Launch
For many beauty brands, red-carpet placement with a major celebrity can take weeks and weeks of planning and cost thousands and thousands of dollars. That wasn’t the case with Good Light and “May December” star...
Kiki World Raises $7M From Estée Lauder And Others, Opens Platform Up To B2B Clients
Kiki World, the blockchain-enabled brand that invites consumers to weigh in on products prior to launch and rewards them for engagement, has raised $7 million in funding to help facilitate the spread of its technology to content...
Melissa Hibbert Joins BrainTrust Founders Studio As President To Support Diverse Beauty Brand Founders
Melissa Hibbert, a longtime marketer and beauty brand consultant, has joined BrainTrust Founders Studio as president to help scale and publicize Black-owned brands at a moment in which they face daunting challenges. Calling itself the largest...
Stocked In Superdrug And Boots, British Haircare Brand Flora & Curl Rebrands As It Eyes US Distribution
American-loved British natural haircare brand Flora & Curl has undergone a rebrand as it eyes retail distribution in the United States. The purpose of the revamp, which cost nearly $170,000 including product development and marketing, was to...
