L’Oréal Chooses Science Over Social Media Buzz With $1.1B Medik8 Acquisition
When it comes to Medik8, L’Oréal interpreted CSA as “conduct strategic acquisition.” CSA, an acronym for the brand’s skincare philosophy of vitamin C and sunscreen by day and vitamin A by...
Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?
#PerfumeTok is engaged in a discussion about decanting by e-commerce websites that divide perfumes into smaller sizes for consumers to try at lower prices, with critics arguing that decants may be counterfeit and supporters countering...
Maëlys Rides Body Care’s Momentum With Retail Growth
With Ulta Beauty focused on catering to skin below the chin, Maëlys is making the most of the opportunity by expanding at the beauty specialty retailer. The brand has become one...
Meet The New Platform From An Ex-Amazon Business Manager Bringing K-Beauty’s Next Icons To America
Move over Medicube, Beauty of Joseon and Biodance, Muskat is introducing more South Korean brands to America to be part of K-Beauty’s second wave. Kicking off today with a five-day pop-up in the...
Why One Beauty Founder Made The Rare Choice To Sell His Brand To His Employees
Founder Tom Porter believes the best custodians of Malibu C’s future are its employees. When he retired from the haircare and skincare brand last year, Porter sold the now 40-year-old company to an...
