Meet The British Brand Taking Beauty Product Customization To The Masses At Boots
Have you ever fallen in love with the effectiveness of a conditioner, but were turned off by the scent? Or adored the hydrating capabilities of a serum, but wish it could brighten as well? If so, Emulsion Cosmetics, a British brand taking bespoke beauty to the masses, is meant for you. “Every time ...
For New Clean Brand Eighth Aura, Skincare Goes Far Beneath The Surface
Brie Wilde started developing her brand Eighth Aura three years ago, but it was only when her severe asthma led to hospitalization in January that her concept for it crystallized. “It wasn’t just the physical that was weighing me down, but also the mental. You have to take care of yourself every single ...
Beauty Heroes Brings Its Product Curation Capabilities To A New Northern California Store
Five years after launching as an online clean beauty discovery service, Beauty Heroes has expanded into offline retail with the opening of its flagship store in Novato, Calif. The 1,200-square-foot store offers 65 clean skincare, makeup, haircare and body care brands, including almost all of those offered on Beauty Heroes’ website. ...
LOLI Beauty’s Tina Hedges On The Surprising Results Of A Product Recall, Consumers’ Soaring Interest In Sustainability And Confronting Ageism
A zero-waste beauty brand requires much more than zero effort to create. Tina Hedges investigated countless varieties of plastic, aluminum, paper and glass packaging before choosing her zero-waste beauty brand LOLI Beauty’s food-grade glass yogurt jars, and certified compostable labels, boxes and bags. It scrupulously sourced the organic ingredients it put in its ...
Cool And Clean From The Start, TMF Rebrands To Be Affordable And Colorful, Too
Sometimes you have to pause to reset. Eight months ago, Jill Chambers notified the roughly 35 retailers carrying her Australian clean makeup brand TMF that she would stop selling products to them until it reemerged with an updated design and formulations. Retrenching from retail was the hardest decision she’d made since launching TMF ...