Lifehood, A New Spa Concept From The Now’s Co-Founder, Has A Bigger Mission Than Personal Pampering

Amy Krofchick, who democratized massages in an affordable and hip format as co-founder of The Now, is putting a broader mission than personal pampering at the center of her new spa concept Lifehood. Similar to how...

New Skincare Brand Hyper Skin Hyper-Targets Hyperpigmentation Starting With A Supercharged Vitamin C Serum

When Desiree Verdejo owned Harlem beauty boutique Vivrant Beauty from 2015 to 2018, she was surrounded by hundreds of skincare products. Despite having them at her disposal, she couldn’t find a formula that adequately addressed the hormonal pimples...

How Indie Beauty Brands Are Celebrating Black History Month

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How is your brand participating in Black History Month?

New Skincare Brand Loops Turns Face Masks Into Cool Fashion Accessories

New consumer packaged goods brand incubator Syllable’s slogan, “Syllables make words. Names make products,” is indicative of its proposition that so much more than stuff goes into the stuff people purchase. In partnership with content production house...

This New DTC Beauty Brand Is Bridging Anti-Aging And Sun Protection For Prevention-Minded Millennials

Hundreds of thousands of millennials have turned to fillers and Botox to foil facial volume loss and fine lines. In 2017, Tai Adaya, then 27 years old, was one of them. “I have always been really concerned...