Veracity Selfcare, Which Uses An At-Home Saliva Test To Guide Skincare Purchases, Secures $5M In Seed Funding
Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old “whole health” personal care brand, which uses an at-home...
Adit Retailer Spotlight: Bluemercury’s Pandemic Evolution
Bluemercury is entering a new era. On Monday, Maly Bernstein, former VP of e-commerce at CVS, took over the CEO reigns from Marla Beck, who, with her husband Barry, started the beauty specialty chain with a single...
As Students Return To School, Gen Z Brand Higher Education Skincare Has A Vibrant New Look To Entice Them
Higher Education Skincare has a new look to wow the co-eds returning to college campuses. Launched in 2018 before gen Z beauty caused a big to-do in the beauty industry, the brand aimed at 18- to 29-year-old...
Femtech Startup Lady Technologies, Maker Of The Kegg Fertility Monitor, Closes $1.5M Seed Round
Lady Technologies, maker of the smart fertility monitor and pelvic floor tool Kegg, has closed a second $1.5 million seed round, bringing its total investment to over $3 million. The funding comes...
“Nothing Short Of Extraordinary”: A Look At Beauty’s Performance In The Second Quarter
“I am ready to share some exhilarating numbers with you,” said Larissa Jensen, VP and beauty advisor at market research firm The NPD Group, to kick off Beauty Independent’s quarterly snapshot In Conversation webinar...
