Why Peak And Valley Pivoted From DTC Distribution To Retail
Last year, when the iOS14 update made it harder for brands to realize a return on digital advertising, Peak and Valley founder Nadine Joseph joined a lot of entrepreneurs in pivoting. “I really left DTC in...
Period Disc Brand Nixit Forges First US Brick-And-Mortar Retail Partnership With Whole Foods
The ongoing tampon shortage has been opening retail opportunities up to emerging period care companies, Nixit among them. The Toronto-based menstrual disc maker has forged its first brick-and-mortar retail partnerships in the...
Intimate Care Brand Lady Suite Brings On New Investor And Co-Founder As It Seeks Seed Funding
Intimate care specialist Lady Suite had its marquee product, the petal pink Rejuvenating Botanical Oil, on Free People’s shelves back in 2018, when the booming sexual wellness category was still in its infancy. ...
Olfactory NYC Uses Fragrance Customization To Power Customer Discovery And Retention
When Joseph Vittoria launched Olfactory NYC in 2017, it sold high-quality fragrances made affordable by stripping away expensive marketing and packaging. Customization wasn’t part of the plan. “There are those customization processes online where you...
Chloe Morello On The Golden Age Of YouTube Beauty Influencers—And Her Focus Now
Chloe Morello didn’t have much ambition when she started uploading makeup tutorials to YouTube in 2009. “I was living in my hometown of Batemans Bay then, which only has about 16,000 people,” she recounts. “I...
