P&G Acquires Bodewell, A Personal Care Brand Incubated Through Its Partnership With M13

When venture capital firm M13 and Procter & Gamble’s venture arm P&G Ventures announced their partnership in 2019, the stated goal of it was to incubate businesses that could be folded into P&G. Now, that goal...

Six Tips For Succeeding At Retail As An Indie Beauty Brand 

“A brand’s job isn’t over once they have that first purchase order in hand,” says Natasha Goldberg, who heads the retail success team at Adit, a program from Beauty Independent parent...

Synth Labs Intl.’s ’80s Aesthetics And Science-Powered Solutions Couldn’t Be More Timely

When married couple Dani and Sasha Andreev launched Synth Labs Intl. in 2019, they couldn’t have imagined it would be so on-trend two years later. Steeped in 1980s neon-inflected aesthetics and the era’s exuberance for the potential...

Huda Kattan’s HB Angels-Backed Sexual Wellness Brand Ketish Launches Its First Product At Sephora France

Ketish is having a whirlwind launch. Last month, the stylish sexual wellness brand founded by former Huda Beauty product development manager Emaan Abbass debuted with significant fanfare and a flurry of

This New Brand Marries Science And Nature To Create Extra-Gentle Skincare Basics

Lena Vasilenko Tsymbal was in branding for the handbag company Kozha Numbers when she detected changes in her skin. Though skincare wasn’t her trade at the time, it quickly became her obsession. “I had acne, and I would...