Synth Labs Intl.’s ’80s Aesthetics And Science-Powered Solutions Couldn’t Be More Timely

When married couple Dani and Sasha Andreev launched Synth Labs Intl. in 2019, they couldn’t have imagined it would be so on-trend two years later. Steeped in 1980s neon-inflected aesthetics and the era’s exuberance for the potential...

Huda Kattan’s HB Angels-Backed Sexual Wellness Brand Ketish Launches Its First Product At Sephora France

Ketish is having a whirlwind launch. Last month, the stylish sexual wellness brand founded by former Huda Beauty product development manager Emaan Abbass debuted with significant fanfare and a flurry of

This New Brand Marries Science And Nature To Create Extra-Gentle Skincare Basics

Lena Vasilenko Tsymbal was in branding for the handbag company Kozha Numbers when she detected changes in her skin. Though skincare wasn’t her trade at the time, it quickly became her obsession. “I had acne, and I would...

How Indie Beauty Brand Founders Protect Their Companies And Customers From Cyber Threats

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: With the incredible importance of digital strategies since the pandemic started, how are you protecting your brand from cyber...

This Colorful Gen Z Skincare Brand’s Face Mask Sold Out Within 48 Hours At Urban Outfitters

“I always wanted to start my own thing,” says Maes Face founder Maddie Fantle, former senior producer of content and marketing at agency Direct Agents and digital marketer at online marketplace FitBoomBah. “The pandemic pushed people to...