Amazon And The Onslaught Of Egoless Beauty Brands

Type in the term retinol cream on Amazon, and a slew of beauty brands that don’t sell at the local Rite Aid pop up, such as LilyAna Naturals, Foxbrim, Radha Beauty, Baebody Beauty, Tree of Life, Pure Biology...

Beauty Entrepreneurs Discuss When Brand Makeovers Make Sense

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 11 founders and executives: Why did you make the decision to rebrand and what were the key factors involved?

Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment

Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month.

Natch Beaut’s Jackie Johnson Is The Unabashed Real Talker The Beauty Industry Needs Now

Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...

This New Brand Will Class Up Your Bath

Kimberly Barnes can’t help but tinker outside her main charge. When she worked in real estate, dabbling in bath bombs on the side led to the launch of the brand Fizz & Bubble...