New E-Tailer Project Byouty Presents Conscious Beauty Brands To Middle Eastern Consumers
Project Byouty founder Amy Wilkinson-Lough was working in the music industry in Dubai when her father received an unexpected cancer diagnosis. “I flew to the U.K. and, like you do when someone you love is really unwell,...
What Gen Z Consumers Really Think About Celebrity Beauty Brands
The pursuit of and reverence for fame are behaviors bridging generations. Even gen Z, for all its rejection of norms, has fallen under the spell of celebrity. The cohort, which is starting to hit the quarter-century mark, has...
Can Celebrity Beauty Brands Today Escape Pitfalls That Led To The Great Celebrity Fragrance Bust Of The 2010s?
It seems to be a daily occurrence that a known personality jumps into the beauty ring with a fragrance, skincare or cosmetics line. Last week, Jennifer Aniston revealed her new haircare brand LolaVie. Ariana Grande’s R.E.M. Beauty...
August 2021 Beauty Retail News At A Glance
The tide rose for beauty retail in August. With the market heating up, retailers raised their forecasts and set previously announced plans into motion. In the United Kingdom, the trend of consolidation continued. Both in the U.K....
“Honest Review Destination”: VC-Backed Platform Flip Drives Engagement And Purchases With Shoppable Product Review Videos
Flip wants to flip the script on the online beauty and wellness shopping experience. Founded by serial entrepreneur Nooruldeen “Noor” Agha, the social commerce app that lets users watch...
