How Indie Beauty Brand Founders Protect Their Companies And Customers From Cyber Threats

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: With the incredible importance of digital strategies since the pandemic started, how are you protecting your brand from cyber...

This Colorful Gen Z Skincare Brand’s Face Mask Sold Out Within 48 Hours At Urban Outfitters

“I always wanted to start my own thing,” says Maes Face founder Maddie Fantle, former senior producer of content and marketing at agency Direct Agents and digital marketer at online marketplace FitBoomBah. “The pandemic pushed people to...

After A Refresh, British Brand Nubyén Enters The US Via Revolve, Net-A-Porter And Walmart Prestige

Nubyén arrived on the British beauty scene in 2016 with a single product, Nubyén Nude, now its bestselling plumping lip gloss. The clear gloss product containing vegan and natural ingredients like hyaluronic...

“Literally Like Green Juice”: New Brand Joos Cosmetics Takes Superfood Skincare To The Next Level

Green juice has been a sidewalk staple of celebrities like Jessica Alba, Michelle Williams, Emma Stone and Reese Witherspoon. Now, it can be their bathroom sink staple, too. From Shayan Sadrolashrafi and Andrew Glass, co-founders of hair...

What Beauty Industry Insiders Make Of Recent Retail Partnerships And Acquisitions

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 40 beauty brand founders, executives and consultants: There have been a slew of acquisitions and partnerships in the retail and e-tail portion...