Customers Act As Co-Creators Of Italian Beauty Brand Superfluid

Every couple of days or so, skincare and makeup brand Superfluid poses a question to its more than 50,000 Instagram followers. There are silly questions such as, “Which comes first, cereal before milk or milk before cereal?”...

Olura Launches With A Multifaceted Skincare Device, Raises $1 Million To Support Growth

After the coronavirus pandemic hit last year, consumers skipped services at their local spas and dermatologist offices, and transformed their bathrooms into skincare sanctuaries with newfangled products and devices. Olura’s co-founders and its investors don’t think consumers...

Former Luxury Lingerie Execs Launch Online Pleasure And Intimate Care Shop Afterglo

When two women who came up through the world of luxury lingerie launch a sexual wellness e-commerce website, you know it has the potential to be beautiful. Montreal-based Afterglo doesn’t disappoint. 

Alpha-H Founder Michelle Doherty’s Daughter Jamee Parker Creates Australian Beauty E-Commerce Platform

Jamee Parker thinks the Down Under should be a top dog in the beauty industry—and she’s created a new e-commerce platform to help it get there. Launched in December, A-Beauty carries 30 Australian brands, including Bare Skinfood,...

Clean Haircare Pioneer Evolvh Launches At Anthropologie And Will Soon Enter Free People

“The world should know about us at scale,” says Boris Oak, founder and CEO of Evolvh, who’s working to make that happen with new distribution and marketing initiatives. The clean haircare brand has entered Anthropologie and...