Trend-Averse Spot Spa Spotted The Green Beauty Trend Long Before It Was One

Seventeen years ago, Nell Rueckl plunked holistic wellness destination Spot Spa down in Minneapolis as natural offerings were only beginning to bubble to the surface of the beauty industry. Much has changed since that time, but Rueckl hasn’t. She...

10 Standout Trends From Indie Beauty Expo’s 2018 Los Angeles Edition

If the existence of Beauty Independent wasn’t sufficient to confirm indie beauty isn’t merely a trend, the strength of Indie Beauty Expo’s third visit to Los Angeles provides excess proof. The number of brands at...

Jeanne Tamayo Takes Us Inside The Mind Of A Retail Buyer

Disruption in the beauty industry hasn’t dethroned retail buyers. They remain powerful gatekeepers that brands must please to achieve distribution objectives. Buyers cultivate captivating assortments, help move products off the shelves and amplify their employers’ businesses. Jeanne Tamayo...

Map Of The Heart Builds Its Fragrance Business With Heart

Map Of The Heart is literally and figuratively a brand full of heart. After working in the film industry, co-founders Sarah Blair and Jeffrey Darling followed their passion to bring the concept centered upon bottles shaped like human...

Dermaflash Plugs Into New Channels And Continents With Dermaflash 2.0

Success doesn’t stick around for companies that stand still. Although the product has been a consistent bestseller at Sephora, Dermaflash  completely redesigned its signature at-home facial hair removal and exfoliation device. The brand unveiled the retooled tool...