Founders Battle For Their Indie Beauty Brands As Wildfires Ravage Acre After Acre In Northern California

The northern California wildfires are affecting a substantial number of beauty brands.

Flames continue to engulf large swaths of the idyllic Northern California wine country as devastating wildfires that have killed at least 40 people,...

Shilpi Jain Explores The World Of Ayurvedic Skincare

Ayurveda is coming to skincare aisles.

In beauty, what’s ancient is new again. Ayurveda, the Indian healing system dating back more than 5,000 years that connects the mind and...

Now Discoverable: Skincare Brand Girl Undiscovered Brings Its Wild Ingredient Sourcing Stateside

U.S. consumers can now discover Girl Undiscovered's 100% WILD formulas.

Philippa Gebbie, CEO and co-founder of Auckland-based skincare brand Girl Undiscovered, is a serious contender for the most interesting woman...

Whole Foods Changes And Stays The Same For Beauty Brands

Small, local vendors stay on Whole Foods' shelves.

Whole Body’s Alyssa Vescio has a message for indie beauty entrepreneurs: Whole Foods isn’t vacating its commitment to emerging brands. After the...

Sophia Thao Rocks Regular Girl Glamour On Social Media

Sophia Thao makes glamour relatable to regular women because she’s a regular woman. A mom who totes her kid to karate four days a week, Thao shows that stunning makeup is compatible with everyday life....