Carbon Theory, The Anti-Breakout Brand That Broke Into The US Last Year At Ulta Beauty, Expands To Walgreens

Carbon Theory is proving its theory that it can perform internationally. After reaching retail in the United States last year at Ulta Beauty, the London-based brand is arriving at 2,000 Walgreens doors this month before...

Five Indie Beauty Brands Entering The Scorching Hot Sunscreen Category

Any indie beauty brand founder can tell you that some products are easier than others. From a regulation and formulation standpoint, sunscreen is one of the hardest. The beauty industry watched last week as personal...

What Beauty Brands Can Learn From Jaclyn Hill’s Bronzer Controversy

Jaclyn Cosmetics, the makeup brand from influencer Jaclyn Hill, has a history of embattled product launches. When it kicked off two years ago, complaints poured in from customers that it’s lipsticks were hairy and lumpy....

Indie Beauty Entrepreneurs Share Their Favorite Brands (That Aren’t Their Own)

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What brands, other than your own, do you have in your medicine cabinet?

Longtime Beauty Brand Strategist Lisa Adams Launches Shield+Heal At Target—And It Sells Out In Hours

For 20 years, retail strategist Lisa Adams has paired brands with prestige stores through her retail distribution and brand strategy business The Beauty Matchmakers, but she’s been building her collection of lipsticks, lip glosses and lip balms...