“A Truly Multicultural Brand”: How Urban Hydration Is Building A Business Resonating With Consumers Across America
While Psyche Terry’s 11-year-old natural skincare, haircare and body care brand Urban Hydration sells millions of items in over 10,000 retail locations today, its products were far from perfect day one. “They were ugly,” she admits. “The...
What American Consumers’ Beauty Routines Look Like Today
After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...
Media Lab Science Brings Clinical Testing Into The Social Media Age
A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of translating product testing into real-life content that consumers could understand to inform their purchasing behavior. “Video production was done by people that weren’t...
“Gen Z Is Going To Break A Lot Of Molds”: Great Bowery Investments’ Jorge Cosano On The Beauty Brands Of The Future
In 2019, investor and advisor Jorge Cosano finished a two-year stint at Nutrafol where he helped founder and friend Giorgos Tsetis raise awareness for the hair health supplement range, and raise a $35 million series...
Indian-Inspired Beauty Brand Aavrani Raises $2M Seed Round And Launches On Amazon
Co-founder and CEO Rooshy Roy recreated her beauty brand Aavrani last year to be unapologetically Indian. She reached out to consumers, upgraded the packaging to pay homage to India, and connected with her culture in a new...
