Indie Beauty Entrepreneurs Share Their Favorite Brands (That Aren’t Their Own)

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What brands, other than your own, do you have in your medicine cabinet?

Longtime Beauty Brand Strategist Lisa Adams Launches Shield+Heal At Target—And It Sells Out In Hours

For 20 years, retail strategist Lisa Adams has paired brands with prestige stores through her retail distribution and brand strategy business The Beauty Matchmakers, but she’s been building her collection of lipsticks, lip glosses and lip balms...

Prima’s Co-Founders On Sephora’s New Clean + Planet Positive Initiative And The Clean Beauty Backlash

When Sephora decided to craft a policy on CBD products, it called upon Prima’s co-founders—Jessica Assaf, Christopher Gavigan, and Laurel Angelica Myers—to advise it on how to vet and onboard brands in...

Sephora Updates Its Clean Beauty Program To Incorporate Sustainability And Add Restricted Ingredients

The beauty industry has been great at creating stuff. Now, it’s starting to come to terms with all of it. To address the environmental consequences of beauty merchandise, Sephora is ramping up its sustainability efforts by launching...

Indie Beauty Snapshot: 14 Trends From The First Half Of 2021

We’re living in precarious in-between times. As exuberance took hold in the United States and we at Beauty Independent began including in our copy that the pandemic appeared to be “subsiding” or “ebbing,” the Delta variant was charging...