Tru Fragrance Flexes Its Brand-Building Muscle With Undone Beauty’s Launch At Ulta Beauty Stores

Undone Beauty is getting it done at retail. After launching on Ulta Beauty’s website in March, the minimalist clean makeup brand from Tru Fragrance Inc. is entering 325 of the chain’s locations across the United...

How Indie Beauty Companies Develop Maternity And Paternity Leave Policies

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: How did you develop your maternity/paternity leave policy?

With New Brand Esas, Two Givaudan Alums Aim To Disrupt Beauty Manufacturing

Seda Bilginer and Amanda Sichon, co-founders of Esas, are self-confessed product junkies, but it’s the production floor that ignited their entrepreneurial spirit. As colleagues at Givaudan, the global fragrance and flavor manufacturer, they bonded over “a lot,...

Why You’re Going To Be Hearing A Lot More About Petrochemicals In Beauty Formulas

Similar to countless beauty brands, Youthforia puts the difficult-to-pronounce conditioning agent butylene glycol in its products. Dissimilar from countless beauty brands, the bold makeup startup and TikTok favorite explains where the butylene glycol in its color-changing BYO...

“Up Against Prejudice”: Afrocenchix Raises $1.2M Seed Round With Involvement From Google

Afrocenchix, a British natural haircare brand directed at consumers with curly and coily hair, has closed a $1.2 million seed funding round. Google for Startups, a program geared toward Black-founded business in Europe, participated in the...