Pūrlisse Does Retail Its Own Way (Hint: Not Too Much Of It)

After the recession forced Pūrlisse to retrench from its retail distribution, founder Jennifer Yen smartened up about her skincare brand’s presence in stores. Today, she doesn’t sign off on going into a traditional retailer unless...

Hindsight Is 20/20: Expensive Mistakes And How Brands Learn

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What expense did you shell out for at the start of your brand that you wish...

Hullosam’s Sammie Kolk Is The Friendliest Influencer On Instagram

When social media is at its best, it introduces the world to relatable personalities the Hollywood machine with its handled shellacked goddesses couldn’t possibly produce. Sammie Kolk is such a personality. Your steadfast bestie with perhaps cooler hair,...

The Indie Beauty Take On Fragrance Ingredient Disclosure

Like many beauty entrepreneurs, Lite + Cycle founder Kristi Head’s penchant for design and love for quality products influenced her decision to launch a brand. Unlike many beauty entrepreneurs, anger played a role in the...

Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio

Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...