Lash-Boosting Brand Plume Takes A Family-First Approach

Lauren Bilon has gone from being a stay-at-home mom to spearheading the skyrocketing natural hair and lash brand Plume. In two years, Plume has entered Nordstrom, Credo and The Detox Market in the U.S., and...

Beauty Entrepreneurs Address The Impact of Giving Back

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: What’s your charity tie-in and does it impact sales or brand awareness?

Volition’s Crowdsourced Goods Entice The Beauty Crowds At Sephora

A self-professed beauty junkie, Anuradha Koli was poking around Facebook and stumbled across an ad for Volition, a crowdsourcing platform inviting regular folks to suggest beauty products. The concept interested her, and she started to ruminate about...

Hynt Beauty Breaks Into The Detox Market’s Makeup Assortment

Hynt Beauty is launching at The Detox Market as it gains brick-and-mortar traction. Meryl Marshall, co-founder of the natural makeup brand, readily admits breaking into retailers is difficult for a small beauty player trying to make headway in...

Joon Bottles Persian Secrets For Shiny Strands

Shiva Tavakoli is coming into her own in the beauty industry, but not by leaving her roots behind. The daughter of Frank Tavakoli, a haircare veteran who sold the salon chain TGF to Regis, and established cosmetics firms...