Prima Pulls In $9.2M From Greycroft, H Ventures, Lerer Hippeau And More

Plant-based beauty and wellness specialist Prima just got a lot more green. The brand has closed a $9.2 million seed-plus financing round led by Greycroft, H Ventures, Lerer Hippeau and Defy Partners, a...

Men’s Skincare Brand Wolf Project Makes Strides With Retailers And Investors

Francesco Urso, founder and CEO of Wolf Project, is exalting the joys of laundry—or rather what he learned from working in the fabric care arm of Procter & Gamble in Switzerland, his home country. “Laundry was the best...

With $3M In Seed Funding, Glossier Alumnae Start The Brand Soft Services With Targeted Body Care

When Rebecca Zhou asked Annie Kreighbaum for a product recommendation to treat body acne, and Kreighbaum couldn’t come up with anything other than a “gross and slimy” sulfur soap bar she’d picked up from Amazon, the pair sensed...

Glossier Grant Recipient And Sephora Accelerate Participant Eadem Launches With A Dark Spot Serum

The idea for Eadem evolved from a friendship. Co-founders Marie Kouadio Amouzame and Alice Lin Glover met seven years ago while working at Google’s marketing department, where they bonded over their same-but-different backgrounds. Lin Glover’s family is...

LilyAna Naturals Is A Skincare Leader On Amazon. Can It Become One Beyond It?

Anyone who’s searched for skincare on Amazon has encountered LilyAna Naturals. Launched in 2014, its Retinol Cream, Face Cream, Eye Cream and Vitamin C Serum became bestsellers as consumers flocked to the giant e-tailer for ingredient-driven products....