Clean Fragrance Brand By Rosie Jane Expands To Sephora Abroad And Body Care At Home
By Rosie Jane is exporting its laid-back Aussie-Californian vibe abroad. The Los Angeles-born clean fragrance brand from Australian makeup artist Rosie Jane Johnston has landed at Sephora Europe following its debuts last year at Sephora Australia and...
pH-D Feminine Health Expands At Walmart, Creates First National Ad Campaign To Destigmatize Vaginal Odor
Vaginal odor may not be a popular conversation topic, but products to treat it sure are. Six years after its launch, pH-D Feminine Health has entered full distribution at Walmart’s 4,700-plus stores...
Viral Tea-Based Bath Product Brand Inoki Bathhouse May Be The Calmest Thing On TikTok
Helen Yin’s mental health challenges reached an all-time high during the pandemic. Running her consulting company Onova from home with her partner Victor Li led to anxiety and sleeplessness. In addition to professional help, she turned to...
Experts Pinpoint Three Big Trends They Think Will Drive Beauty Packaging Going Forward
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 packaging, marketing, design and branding experts: What do you think are three biggest trends in post-pandemic beauty packaging?
Why Indie Beauty Brands Are Hopping On Amazon Earlier And Earlier
“Will Amazon be the next Sephora?” asks Ju Rhyu, co-founder and CEO of Hero Cosmetics, which launched its Mighty Patch acne stickers on Amazon with the brand’s 2017 debut. On the face of it, the question seems...
