How To Make Beauty Product Claims Without Getting Into Trouble
The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...
Women’s Wellness Brand Rae Raises $9.5M From Power Plant Partners, M13 And Able Partners
Women-focused wellness brand Rae has closed a $9.5 million series A round. The round was led by Beyond Meat and Thrive Market backer Power Plant Partners with participation from existing Rae investors...
How To Control Your Brand Image On Amazon
The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...
With New Seed Funding, Scalp Health Brand Jupiter Has More Fuel To Fight Flakes
Jupiter, the brand making dandruff products worthy of showing off the in shower, has raised an undisclosed amount of seed funding. Vanterra Capital, backer of Cleancult, Quip and Daily Harvest, led the seed round with participation...
Anikitia Abram Paused Curluxe Naturals To Become Mom To Five Kids. Now, The Brand Is Back.
Plenty of parents put dreams on hold to look after their children, but not many have a story like Anikitia Abram’s. Just as her haircare brand Curluxe Naturals, which is aimed at consumers with 4C hair, was...
