How Custom Essence Drives The Fragrance Category With Natural Formulations And Products For Multicultural Consumers

Fragrance is hitting a high note. The category was beauty’s pandemic dark horse as the only one in prestige to post growth last year, according to market insights firm The NPD Group....

What’s The Outlook For Beauty With The Pandemic Easing In The US?

The near-term outlook for the beauty industry is bright.  Consumer research from management consultancy McKinsey & Co. shows American consumers are generally optimistic about the country returning to normalcy after more than a...

Okoko Cosmétiques Launches On Goop And Opens A Branded Concept Store

Oyéta Kokoroko started her brand Okoko Cosmétiques in 2016 with $30,000 and help from a business mentor. Today, the brand generates seven figures in annual revenues, has a workforce of 10 people, operates a concept store and...

New Makeup Brand Youthforia Is Built Explicitly For Post-Pandemic Beauty Exuberance

There’s been nothing frivolous about the past year. Amid the pandemic and political crises, the notion of relief from the gravity of global conditions in the impulsive pleasures of hanging out with friends to the wee hours of...

Meet The Growing Brand Out To Be A Cross Between Glossier And Patagonia For The Vaginal Wellness Category

Vaginal care specialist Momotaro Apotheca has had an impressive growth spurt over the last year. Now, founder Lindsay Wynn is looking to accelerate the growth with an infusion of outside capital. ...