The Founders Of Odacité And Skin Design London Share Three Tips For Retail Success
Odacité founder Valérie Grandury has a clear rule of thumb when evaluating a possible retail partner—and it’s not to place her clean skincare brand in every store possible. “We pick the people we want to work with...
“Shark Tank” Contestant And Tattoo After-Care Brand Mad Rabbit Is On Track To Hit $12M In 2021 Sales
Oliver Zak and Selom Agbitor met as pledges to the same business fraternity, Delta Sigma Pi, at Miami University in Ohio. It wasn’t long before they started a company together selling women’s swimsuits online. “If you were drop-shipping, you...
Why Most Beauty Brands Find Focus Groups Valuable—And Reasons Some Don’t
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and executives: Have you ever conducted a focus group?
HatchBeauty Brands Enhances Data Capabilities With The Acquisition Of Trendalytics
Seizing upon a beauty trend early can mean the difference between launching a bestselling product and a dud, but, in today’s market, with trends cycling swiftly as gen Z experimenters on TikTok and skintellectuals on Reddit drive the...
Verb (Re)Enters Ulta Beauty Ready For Action
Riding powerful tailwinds from a 91% year-over-year sales gain to date in 2021, Verb Hair Care is ready to enter Ulta Beauty. The 10-year-old brand went live on Ulta’s website early in May along with endcaps in...
