Allure Is Curtailing Its Use Of Sustainability Buzzwords. What Eco Buzzwords Do Brands Want Reconsidered?

Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in...

What Does Being “Black-Owned” Mean In 2021?

In late May 2020, in the midst of the worldwide Black Lives Matter protests following the murder of George Floyd, gaping racial disparities in COVID-19 care and deaths, and economic uncertainty, fashion designer Aurora James was social distancing...

Plot Twist: Lu LatinUs Beauty Pairs A Soap Opera With Shampoos And Conditioners Catering To Latinas

Lu is following an unusual plot line for a new haircare brand: It’s pairing products with a soap opera or novela that gives them a dramatic origin story grounded in the canny entrepreneurial skills of three generations...

Texas Beauty Labs Founder Mary Berry Harnesses The Power Of Astrology For New Launch Cosmos Vita

Today, about one week into the sun transiting Taurus, an astrological sign ruled by Venus and known for its passion for art, beauty and other sensory pleasures, there’s a full moon in Scorpio, a sign noted...

UniQurl Launches In Sally Beauty Stores Across The Country

When Sally Beauty approached UniQurl founder Alexis Stanley in 2019 about selling her products in its stores, she turned the offer down. “At that time, we were still very, very small,” she says. “I’m talking handmade...