Beauty E-Tailer B-Glowing Brings Dawn Francisco On Board As CEO To Grow Awareness And Sales
Dawn Francisco, a former VP at Dermstore and Estée Lauder, has joined beauty e-tailer b-glowing as CEO to boost consumer awareness and growth. A beauty enthusiast who realized early that online sales would be important in the...
This Stylish Cross-Cultural Brand Has Launched In US Retail At The Detox Market
It might be cliché that a trip can be life-changing, but a trip was truly life-changing for Helena Mendès. In 2013, the Paris resident of West African descent traveled to Mexico, where her sister has lived for over...
Why Apto Skincare Underwent A Major Sustainable Rebrand In The Middle Of The Pandemic
Apto Skincare founder Marta Cros landed in the Dominican Republic in March 2020 with a shared suitcase for herself, her husband and their two kids. Then, the pandemic hit, and the borders closed. Cros’s one-week vacation stretched...
Six Steps Athr Beauty Is Taking To Scale Its Business
Tiila Abbitt took out a second mortgage on her house to start her brand Athr Beauty with $100,000 in 2018. She had a hunch makeup would be the next category transformed by the clean beauty movement, but...
These Five New Beauty And Sexual Wellness Brands Are Here For Consumers’ Post-Pandemic Needs
If Beauty Independent editors’ inboxes are any indication, brands are diligently planning for warmer months, when consumers can congregate outside and maybe get a bit rowdy. Recent pitches scream: Stylish razors! Body toning tools and creams!...