Following A Relaunch, Susteau Brings Waterless Haircare To Sephora
Following a total revamp, waterless personal care brand Susteau has sealed a major retail deal. On April 20, the brand formerly called OWA Haircare will launch waterless haircare products, including $29 Moondust...
Camille Rose Responds To Customer Demand By Launching At Ulta Beauty
Ulta Beauty is listening to its shoppers, and Camille Rose founder Janell Stephens is answering. Out of thousands and thousands of brands the specialty beauty retail chain doesn’t carry, the haircare brand has been one of the...
DTC Versus Wholesale: Where Beauty Brands Are Really Selling
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?
How Beauty Unicorns Are Made
In the wake of big beauty transactions such as Puig’s reported $1 billion acquisition of Charlotte Tilbury and Shiseido’s $845 million pickup of Drunk Elephant, speculation is rampant in the industry about the brands that might...
Luxury Intimate Was Ahead Of Its Time. Now, The World Is Ready And So Is The Brand
Intimate care products aren’t exactly ubiquitous in 2021, but it’s definitely much easier for consumers to find a vulva serum or arousal booster today than it was five years ago, when Slovenia-based brand Luxury...
