From The Minds Behind Starface, Plus Greens The Shower With Waterless Body Wash Sheets And Dissolvable Packaging
Entrepreneurs often run away from the steep challenge of trying to persuade consumers to make a major behavior change. Julie Schott, Cathryn Woodruff and Brian Bordainick run toward it. With their brand Starface, co-founders Schott and Bordainick...
Vegamour Receives $80M Minority Growth Investment From General Atlantic
General Atlantic is showing it’s bullish on the power of plant ingredients to promote hair growth with an $80 million investment in Vegamour. The direct-to-consumer clean and vegan haircare, lash and brow brand joins the beauty...
Following A Relaunch, Susteau Brings Waterless Haircare To Sephora
Following a total revamp, waterless personal care brand Susteau has sealed a major retail deal. On April 20, the brand formerly called OWA Haircare will launch waterless haircare products, including $29 Moondust...
Camille Rose Responds To Customer Demand By Launching At Ulta Beauty
Ulta Beauty is listening to its shoppers, and Camille Rose founder Janell Stephens is answering. Out of thousands and thousands of brands the specialty beauty retail chain doesn’t carry, the haircare brand has been one of the...
DTC Versus Wholesale: Where Beauty Brands Are Really Selling
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?
