Why Exposome Is The Next Skincare Buzzword To Pay Attention To

In the skincare industry, the microbiome is having a moment, but, according to Barbara Paldus, founder of Codex Beauty, everyone will be talking about the exposome next. “It’s the buzzword of the future,” she says. It’s also...

When Is An Image A Harmful Lie? Beauty Brands Weigh In On The Great Debate Over Social Media Filters

Huda Beauty founder Huda Kattan has committed to not using filters on her Instagram account and agreed to an advertising rule enacted in the United Kingdom that prohibits misleading filters. The advertising rule...

Hairitage By Mindy McKnight Brings New Hair Product Launches To Walmart

Walmart is building out its beauty partnership with Hairitage, a hair products brand by YouTuber Mindy McKnight and Maesa. Industry sources estimate the brand could achieve retail sales of $75 million this year, up from...

What’s Behind Beauty Brands’ Uneasy Relationship With Amazon?

There are more active Amazon users than people living in Indonesia, the fourth-most populated country in the world with some 273 million inhabitants. The sheer reach of the e-tail giant, which continues to mount, presents an

K-Beauty Brand Knours Hits Refresh To Hone Its Focus On The Hot Hormonal Skincare Category

Hormones influence girls’ and women’s bodies in many, many, many ways, from their mood to their skin. When it comes to impacts on their skin, Knours is out to be a companion to...