31 Questions To Ask Yourself Before Launching A Beauty Brand
Plenty of people have lost their shirts – and shoes, stockings, socks, slacks and much more – emptying money into launching beauty brands that have gone belly up. Beauty Independent doesn’t want that fate for any entrepreneur. We...
Vow Beauty Delivers Serious Skincare That Doesn’t Take Itself Too Seriously
Tangie Griffin proves serious skincare doesn’t require an AARP card. The 36-year-old sought out advanced remedies long before marionette lines and crow’s feet typically set in, and even formulated her own under the brand
Will Fragrance Be The First Non-Gendered Beauty Category?
Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,”...
Clove + Hallow Aims To Be The MAC Cosmetics Of Clean Beauty
Watch your back, MAC Cosmetics. Clove + Hallow is coming for you. Atlanta makeup artist Sarah Biggers and her clients are huge fans of MAC’s intense pigments, diverse shade assortments, unapologetic artistry and not-so-exorbitant prices....
Juggling Act: Founders Discuss The Challenges Of Heading Brands While Working Elsewhere
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?