The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do you work with a public relations agency or...
What’s Behind The Sexual Wellness Retail Revolution?
In 2021, sex stuff has become mainstream. Consumers can buy lube at Nordstrom, vibrators at Holt Renfrew and arousal oils at Urban Outfitters rather than having to patronize sex shops for intimate goods....
Curls Partners With Ouidad And WetBrush Owner Beauty By Imagination To Accelerate Growth
Mahisha Dellinger, who started Curls with $30,000 of her personal savings in 2002, has entered into a partnership with Beauty by Imagination to accelerate her haircare brand’s next phase of growth. Terms of the deal weren’t...
Mason Interactive’s Brook Llewellyn Shepard On The Metrics That Really Drive Direct-To-Consumer Success
As competition in the direct-to-consumer landscape heated up, Brook Llewellyn Shepard founded Mason Interactive, a digital marketing agency for fashion, beauty and lifestyle brands, in 2009 to...
The Many, Many, Many Strategic Shifts That Got Beauty Brands Through The Pandemic So Far
With the United States crossing a year since the first lockdowns were imposed to stem the spread of the coronavirus, which has claimed more than 530,000 lives in the country and 2.62 million globally, we decided to check...
