What Founders Need To Know About Developing Skincare Suited To Spas
Even with all of prestige beauty’s troubles in 2020, skincare is still a star. The segment is the fastest-growing category in beauty and now has more users than makeup, according to Larissa Jensen,...
New Brand OffCourt Offers Sophisticated Body Sprays For Active Guys Upgrading From Axe
When you’re putting out a body spray, the comparisons to Axe are unavoidable. Bani Bahari and Jonathan Lawrence, the married co-founders of OffCourt, a new men’s personal care brand starting with the combo cologne-deodorant product, aren’t running...
Standard Dose And Olika Backer LB Equity Expands Consumer Sector Reach With Defunkify Investment
Lucas Brand Equity has made its first foray into the fabric care sector with an investment in eco-friendly detergent specialist Defunkify. LBE led a series A round with participation...
Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon
In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...
Johnson & Johnson Vet Rachel Behm Joins The Entrepreneurial Ranks With New Microbiome-Focused Inside-Out Brand Layers
The microbiome—bacteria, fungi, protozoa and viruses that blanket humans internally and externally to fend off disease, aid in digestion, bolster immunity and even regulate emotions—isn’t limited to the skin or the gut, so Layers doesn’t restrict itself...
