Danessa Myricks Beauty Brings Inclusive Multiuse Makeup To Sephora

After being laid off from her publishing company job at 30 years old, Danessa Myricks seized the opportunity to follow her dream of becoming a makeup artist. She had no formal training, just makeup books by Kevyn Aucoin...

Kulfi Beauty Celebrates South Asian Culture With Vibrant And Approachable Cosmetics

Growing up in the Indian megacity Delhi, Priyanka Ganjoo, founder of new cosmetics brand Kulfi Beauty, wasn’t allowed to wear makeup. “If you wore makeup, people would think you’re trying to attract male attention or you’re trying...

What The Beauty Industry Should Do To Fight Anti-Asian Racism

Since the start of the pandemic, violence against Asian Americans has been on the rise. In San Francisco, there’s been a recent wave of racist assaults targeting elders in the Asian American community that’s caused injury and...

Five Key Considerations For Beauty Brands Developing Their Amazon Strategies

For most emerging beauty brands, Amazon is by far the biggest external e-commerce opportunity. The pandemic has accelerated the number of people shopping online, spurring Amazon’s 2020 sales to surge 38%...

Influencer Yasmin Maya Went From Being In Immigration Limbo To Building A Lashes Brand That Quickly Sold Out

At 18 years old, Yasmin Maya traveled about 225 miles from her home in Carpinteria, the scenic seaside California city she’d called her home most of her life after being born in the Mexican town Amatepec, to Tijuana,...