Troupe Beauty Pivoted From Selling Its Own Products To Third-Party Brands Amid The Pandemic
One of the pledges Troupe Beauty makes to its customers is that it will always do better. Amid the pandemic, doing better has meant overhauling its business model. In 2019, the company...
Small-Batch Botanical Skincare Line Linné Is Ready To Bloom
Jenna Levine began tinkering with recipes and sharing the resulting concoctions with her family at an age when most kids are learning to read. Following the instructions of “The Herbal Home Spa” by Greta Breedlove, one...
KKT Consultants Founder Krupa Koestline Wants To Be Clean Beauty Brands’ Secret Weapon
Biologist and chemist Krupa Koestline spent years working for leading global beauty companies like Estée Lauder and Neutrogena. After seeing firsthand in the lab many ingredients she deemed potentially harmful going into the personal care products...
Launching A Product Is Hard. These Are The Steps Brands Should Take To Do It Right.
To Courtney Regan, director of global marketing and communications at Cosmetic Solutions, it can’t be emphasized enough that launching a product is the most pivotal milestone in a brand’s life cycle. “You’ve been through the product development...
KraveBeauty Is Challenging The Beauty Industry To Take On Hyperconsumerism
Last year, KraveBeauty launched zero products. The lack of releases wasn’t due to pandemic supply chain issues or the beauty equivalent of writer’s block on the part of the skincare brand’s founder Liah Yoo, the YouTuber-turned-entrepreneur....
