What’s Behind The Fragrance Category’s Surprising Recent Growth—And The Brands Poised To Keep It Going
Fragrance has been the beauty industry’s dark horse during the second half of 2020. In the second quarter, the category in the United States prestige beauty segment was down 37% thanks to stay-at-home orders and retail shutdowns, but...
Beauty Entrepreneurs Share How They Learned To Communicate Their Brand’s Story
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 founders and executives: How has the story of your brand evolved over time, and what tools have helped you hone it?
Temple Spa Has Leaned Into Its Direct-Sales Business To Flourish During The Pandemic
This year will be looked back on with little affection, but one positive for Temple Spa is the British luxury beauty brand has created 2,000 direct-sales jobs. “Though it’s been a devastating time for everyone actually from...
New Skincare Brand Caire Beauty Celebrates Women Going Through Menopause And Beyond
Longtime friends and beauty industry veterans, Celeste Lee and Lorrie King are the types of women always being asked for beauty advice. As they aged and increasingly fielded questions about the best products for hormone-impacted skin, they were...
After Independent Testing Discovers Purito’s Mistaken SPF Claim, How Can Sun Care Brands Regain Consumers’ Trust?
Gushing about K-Beauty brand Purito’s Centella Green Level Unscented Sun SPF 50+ in Business Insider, reporter Alison Barretta wrote, “When I use it, I’m often able to skip moisturizer and makeup because it makes my complexion...
