Interest In Sustainability Is Changing The Clean Beauty Conversation On Social Media

On retail shelves and in e-commerce, clean beauty isn’t a distinguishing factor for brands any more. The same is becoming true for influencer marketing. The effects of the maturation of and crowding in clean beauty are cascading across...

Hyperpigmentation Doesn’t Just Occur On The Face. Forgotten Skincare Tackles Its Presence On The Body.

Avocado pits seeded the idea for Forgotten Skincare. Alex Pottash, who grew up with entrepreneurial parents and was always drawn to launching a business, sought to reconstruct DIY grounded avocado pit body scrubs her mom used to...

Better Not Younger Launches At Ulta Beauty, Gen Z’s Favorite Beauty Retailer, To Serve Gen X And Baby Boomer Consumers

Ulta Beauty, the favorite beauty retailer of gen Z, has brought in a haircare brand that caters to gen X and baby boomers. Better Not Younger has arrived at close to 600 of the chain’s...

Founded By A Floral Designer, Cleanse Gourmet Lands Its Botanical Products In Terrain

In 2006, Maggie Rasmussen was working for a LASIK surgeon by day and creating bath products at night. “I actually just started making soaps as a craft, using materials from the craft store,” says the founder of

The Nascent Wellness Category Of Psychedelic-Adjacent Products

While psychedelics are increasingly moving into the mainstream, psilocybin, LSD, ketamine and other mind-altering substances are still widely prohibited by law and, legal or not, for many people, the stigma associated with drugs keeps them away....