Beauty’s New Class Of Lifestyle Brands

When Violette Serrat set out to develop her brand Violette_Fr with 11 stockkeeping units across six categories, including makeup, skincare, haircare and fragrance, not everyone was completely sold on the concept. She recounts an advisor teased her...

The Future Of Color Cosmetics Involves Making Makeup Fun Again, According To Mintel

Makeup took a significant hit during the pandemic, but Sarah Jindal, associate director of global beauty and personal care at Mintel, predicts the future of the category won’t be all doom and gloom. “There have been challenges,...

With Fragrance Poised To Propel Holiday Beauty Purchases, Gen Z Brand Sparti Scents Enters Walmart Stores

Sparti Scents is adding a dash of color—three colors, to be exact—to Walmart’s fragrance assortment. After launching on the megachain’s website in September, the gen Z perfume brand has entered nearly 230 locations with a trio of...

Why Muri Lelu Centers Its Story On The Cannabis Plant

When Muri Lelu launched cannabis skincare products last year, the brand’s co-founders were shrouded in mystery, choosing to be anonymous and operating under pseudonyms. The decision was partly pragmatic. The three women had full-time jobs as a...

Beauty Looks To Have A Strong Holiday Shopping Season This Year And Hot M&A Market Next Year

With rising inflation and persistent labor shortages affecting the supply chain, brands are feeling the pinch. The good and bad news is the conditions aren’t likely to be static, according to Christina Adams, a...