As Shoppers Turn Their Attention To Amazon, Results Are A Mixed Bag For Indie Beauty Brands

Commanding nearly 40% of the American e-commerce market prior to the pandemic, Amazon has become online shopping’s chief artery during it. For a beauty industry that’s long had a lukewarm relationship with the e-tail giant, the centrality...

Boots’ Bestselling Acne-Busting Cleansing Bar Does Boffo Business At Ulta Beauty, Too

Two years ago, Philip Taylor kept stock of his brand Carbon Theory’s Breakout Control Cleansing Bar under his desk at the shopping center company Westfield, where he worked as a senior commercial acquisitions manager. During breaks, he...

Hynt Beauty Joins Ulta Beauty’s Growing Clean Cosmetics Selection

Ulta Beauty’s assortment is getting more colorful with the addition of Hynt Beauty. The clean cosmetics brand has entered 100 doors with its Duet Perfecting Concealer and Aria Pure Lipstick as part of the chain’s Sparked program focused...

Here’s What Indie Beauty Brands Should Be Thinking About Before Making A Quarantine-Timed Jump Onto TikTok

Before the coronavirus crisis, TikTok had emerged as the newest “it” social media network with an estimated 800 million monthly active users worldwide and a quarter of Americans aged 12 to 34 years old swiping through...

“We Like Our Potions Potent”: How Fat And The Moon Elevates Herbalism And Fights The Patriarchy

Herbalist and artist Rachel Budde refers to her plant-driven brand Fat and the Moon and the people behind it as “the coven.” Eight years ago, when the brand started, it certainly seemed like it would take a...