Five More New Beauty Brands To Put On Your Radar

A growing number of beauty acquirers and backers are looking past the makeup category’s current struggles to a rebound. Forma Brands recently scooped up Lipstick Queen, The Center purchased Make Beauty, and Stage 1 Fund invested...

Four Years After Launching With A Single SKU, Slow Beauty Brand Ouli’s Ointment Puts Out A Second Multipurpose Product

When Stephanie G-M’s yia-yia fell ill with dementia in 2014, she began to reflect on her deep link to the Greek island Zakynthos, where she spent most of her childhood. “’When she goes, what’s going to tie me...

How Verishop Is Building Its Beauty Assortment For Millennial And Gen Z Shoppers Changed By The Pandemic

Verishop launched in July of last year with an ambitious plan to do for vendors and online shoppers what Amazon hasn’t: be a source of quality brand information, curation and discovery. In the little over a year...

Why CBD Brand Founders Are Bullish On The Future Of Cannabis Beauty

As the National Organization for the Reform of Marijuana Laws declared, cannabis was a clear winner of the 2020 election. Voters legalized adult possession of marijuana in Arizona, Montana, New Jersey and South Dakota, and medical cannabis...

Steps Beauty Brands Are Taking To Become More Sustainable

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 brand founders and executives: What initiatives are you taking to make your company more sustainable? Is there anything you’ve wanted to do,...