Vow Beauty Delivers Serious Skincare That Doesn’t Take Itself Too Seriously

Tangie Griffin proves serious skincare doesn’t require an AARP card. The 36-year-old sought out advanced remedies long before marionette lines and crow’s feet typically set in, and even formulated her own under the brand

Will Fragrance Be The First Non-Gendered Beauty Category?

Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,”...

Clove + Hallow Aims To Be The MAC Cosmetics Of Clean Beauty

Watch your back, MAC Cosmetics. Clove + Hallow is coming for you. Atlanta makeup artist Sarah Biggers and her clients are huge fans of MAC’s intense pigments, diverse shade assortments, unapologetic artistry and not-so-exorbitant prices....

Juggling Act: Founders Discuss The Challenges Of Heading Brands While Working Elsewhere

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?  

Body Positive: Palermo Body Rides Retail Into The Black

It pays to be liked and, right now, stores really like Palermo Body. The brand’s slamming social media, sophisticated stripped-down packaging and purposeful natural formulations compelled Anthropologie, Goop and Neiman Marcus to seek...