Steps Beauty Brands Are Taking To Become More Sustainable
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 brand founders and executives: What initiatives are you taking to make your company more sustainable? Is there anything you’ve wanted to do,...
Hero Cosmetics Fuels Growth With Strategic Social Media Experimentation
Mighty Patch maker Hero Cosmetics is a social media early adopter. The brand isn’t afraid to experiment with a platform that’s not a beauty behemoth, at least not yet. In September, it ran a test with Seum,...
Social Media Networks Rolled Out Several New Features This Week
Competition in the social media business is fiercer than ever. Entrenched players are making tweaks to gain user attention while upstarts are encroaching on their territory. One of the newer contenders in the social media space is...
Has The Beauty Industry Reached Peak Incubator?
Before releasing The Ordinary in 2016, the brand that changed skincare with affordable, ingredient-centered products, parent company Deciem had developed at least a dozen brands. Named for the Latin word for “tenth,” founder Brandon Truaxe steered it...
IBMG’s New Adit Service Positions Brands For Success At Major Retailers
Indie Beauty Media Group, the company behind Beauty Independent and Indie Beauty Expo, is launching Adit, a service facilitating the curation and onboarding of rising beauty and wellness brands for the world’s leading retailers.
