Renee Tavoularis On Producing And Delivering The Right Content For Your Brand

Beauty brands today have to say something, not simply squeeze some drops into jars. Renee Tavoularis knows full well the power of communication. She previously steered digital strategy at La Prairie and put in place the behind-the-screen infrastructure...

The Lemon Laine Oil Bar Makes Wine Bars Seem So Yesterday

There are some wine shoppers who buy Two Buck Chuck at Trader Joe’s, throw back a few glasses and call it an evening. Then, there are those who frequent wineries, discuss distinct bouquets and relish information...

Lash-Boosting Brand Plume Takes A Family-First Approach

Lauren Bilon has gone from being a stay-at-home mom to spearheading the skyrocketing natural hair and lash brand Plume. In two years, Plume has entered Nordstrom, Credo and The Detox Market in the U.S., and...

Beauty Entrepreneurs Address The Impact of Giving Back

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: What’s your charity tie-in and does it impact sales or brand awareness?

Volition’s Crowdsourced Goods Entice The Beauty Crowds At Sephora

A self-professed beauty junkie, Anuradha Koli was poking around Facebook and stumbled across an ad for Volition, a crowdsourcing platform inviting regular folks to suggest beauty products. The concept interested her, and she started to ruminate about...