Is Wellness A Pandemic-Proof Category? The Nue Co., Tea Drops And Lola Founders Weigh In On Its Resilience
The pandemic has changed the way beauty and wellness brands—both indie and otherwise—do business. Jordan Gaspar, president and managing partner of AF Ventures, Jordana Kier, co-founder of Lola, Sashee Chandran, founder and...
Odele’s Co-Founders Share Five Crucial Brand Launch Strategies
In January of last year, Odele put clean haircare on the retail map in a big way by rolling out to around 1,000 Target stores. Priced for the mass market at $11.99 each, the emerging brand’s products include...
Holiday Marketing, Pinterest Shopping And More Digital Developments This Week
As this story goes to virtual press, there remains no verdict in the United States presidential election. The verdict on social media companies’ performance during the election is out, too. It could be a long way from being...
Why Jiva-Apoha Founder Angela Shore Is So Committed To Hand-Blending Oils
Before wellness and beauty became a conjoined category, Angela Shore focused on healing rather than improving. She started her brand Jiva-Apoha, which takes its name from the Sanskrit term for soul-healing, in 2013...
Beauty On Amazon Part 3: Advertising On Amazon
With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...
