During A Serious Time, Grooming Lounge Adds Levity With Its First Major Advertising Campaign

Grooming Lounge takes what it does seriously, but doesn’t take itself seriously. The service and retail concept’s humor is evident in its first major advertising campaign, “For The Betterment Of Mankind,” which has kicked off with three...

Community Comes First For Beacon Awards Winner Rizos Curls Founder Julissa Prado

Community is one of the biggest consumer packaged goods brand buzzwords of 2020. Entrepreneurs want to build communities. Investors want to fund brands that have them. Consumers want to join them. Why...

Uplink Relaunches As A Standalone Offering And Adds Concierge Service

Uplink, a platform connecting beauty entrepreneurs and brands with qualified vendors that operated under Beauty Independent’s umbrella, is relaunching as a standalone service. With the relaunch, Uplink is introducing a new website and...

Inside The Beauty And Wellness Incubator Boom

The beauty industry is incubating brand incubators at an unparalleled pace. Their growth is a response to shifting business dynamics, including a move away from conventional celebrity spokespeople and an acceleration of beauty trends. The incubators, which are...

Five Digital Developments From This Week: Zoom’s Events Feature, Another TikTok Rival And More

With less than three weeks to go before the presidential election in the United States, the media and social media are preoccupied with politics. It’s almost impossible to scroll without encountering a campaign advertisement or a well-meaning citizen...