How Pretty Well Beauty’s Jazmin Alvarez Is Changing Clean Beauty Shopping For The Better

Leading production and casting for Fenty Beauty’s digital launch in 2017, Jazmin Alvarez was integral in the brand’s efforts to place diversity at the center of the conversation in the makeup category. In the clean beauty segment, however,...

Kobe Bryant’s Brand Art Of Sport Fuels Up With $6M To Build Upon His Legacy

Art of Sport has definitely entered the big leagues. The body care, haircare and skincare brand started two years ago by the all-star entrepreneurial lineup of Brian Lee, co-founder of LegalZoom, ShoeDazzle and The Honest Co.; Matthias...

Bellway Secures $2M To Make Fiber Supplementation A Part Of Gen Z And Millennial Consumers’ Regular Routines

Your fiber intake is probably far too low—and Max Dresse aims to do something about it. The 29-year-old omnichannel prodigy who spearheaded Aloha’s, HelloFresh’s and Freshly’s pivots from clicks to bricks has created Bellway, a natural supplement...

Don’t Hide Your Brand’s Flaws And Other Invaluable Advice From Top CPG Investors

It takes more than a good product and robust social following to convince beauty backers to write massive checks, according to three leading investors. Those investors—Catharine Dockery, founder of Vice Ventures, Larry Kahn, founder and managing partner...

Ellis Brooklyn Demonstrates The Indie Fragrance Segment’s Broad Reach By Launching At Ulta Beauty

Ellis Brooklyn is bringing Brooklyn to Middle America. The clean fragrance brand is rolling out to 350 locations at Ulta Beauty, where its Myth, Salt and Sweet fragrances will join a selection with perfumes from Ariana Grande,...