The State Of Independent Beauty Post-Pandemic
On Friday, March 13, the White House declared the coronavirus outbreak a national emergency in the United States. Every day since for every person and every industry has been nothing like the days that came before it. However,...
Born Under Vapour Beauty, Taos AER Ventures Out On Its Own To Target
Born in 2017 as an extension of Vapour, Taos AER is separating from its parent to become a distinct personal care brand entering Target. At the massive retailer, which has amplified its aluminum-free deodorant assortment with...
What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Is there a specific social media key performance indicator or KPI that you think is particularly important to...
Etsy Is Back For Beauty In A Big Way—But It’s Not Without Problems
On April 3, when the White House Coronavirus Task Force and the Centers for Disease Control and Prevention recommended people wear cloth face coverings in public, the race was on to respond to the rush in demand for...
The Secrets Of A Successful Bootstrapped Brand: Beekman 1802’s Controlled Growth, Baby Goats And Kindness
Today, the beauty industry is abuzz with big capital raises and valuations. When married couple Brent Ridge and Josh Kilmer-Purcell started Beekman 1802 a dozen years ago during the Great Recession, they had a 60-acre farm, 80...
