Etsy Is Back For Beauty In A Big Way—But It’s Not Without Problems
On April 3, when the White House Coronavirus Task Force and the Centers for Disease Control and Prevention recommended people wear cloth face coverings in public, the race was on to respond to the rush in demand for...
The Secrets Of A Successful Bootstrapped Brand: Beekman 1802’s Controlled Growth, Baby Goats And Kindness
Today, the beauty industry is abuzz with big capital raises and valuations. When married couple Brent Ridge and Josh Kilmer-Purcell started Beekman 1802 a dozen years ago during the Great Recession, they had a 60-acre farm, 80...
How Whimsy Official Went From Mobile Matcha Bar To Emerging DTC Wellness Brand
For BFFs Victoria McAbee and Jasmine Lee, it’s been a winding road to launch direct-to-consumer wellness brand Whimsy Official. The pair, who met at tailgate party for Auburn University football in 2013 and shared entrepreneurial dreams as...
Mademoiselle Provence Brings Affordable French Body Care To Target
Two-year-old French beauty brand Mademoiselle Provence is entering 300 locations at Target—or should we say Targeé—and the retailer’s website today. The body care specialist will bring its...
The Incubator Behind Influencer Sarah Cheung’s Brand Sacheu Beauty Mines Trend Data To Build Beauty Lines
When influencer Sarah Cheung launched Sacheu Beauty a week ago with two facial tools, it seemed like just another social media-driven brand in a string of such brands that have inundated the beauty industry of late. But...
