To TikTok Or Not? Where Indie Beauty Brands Stand On The App
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Is your brand on TikTok?
From Bergdorf Goodman To Net-A-Porter, Royal Fern Expands Distribution Globally
Royal Fern isn’t cut from the classic doctor brand lab coat. Dermatologist Timm Golueke, who launched the anti-aging skincare brand five years ago, isn’t a fan of the model behind many of the physician-led beauty concepts with...
Social Media On Defense: Five Developments From The Digital Week That Was
Just when you thought this year couldn’t get any tougher, this week brought protests and boycotts in the wake of white police officer Rusten Sheskey firing seven shots at the back of Black man Jacob Blake in Kenosha,...
What Happened When Premama Pulled Out Of 8,000 Retail Doors To Focus On The Bottom Line
A year after Dan Aziz raised $3 million in 2016 to expand his maternity wellness brand Premama, he scrutinized the results it was achieving in 8,000 doors at the likes of CVS, Walgreens, GNC, Target, Sprouts Farmers...
