Bluemercury Builds Conscious Beauty Assortment As Pandemic-Era Interest In Self-Care Climbs

Bluemercury is in consciousness-raising mode. The Macy’s Inc.-owned beauty specialty retailer has ramped up its Conscious Beauty assortment with 11 new brands, including Beneath Your Mask, Ranavat, BeautyStat Cosmetics and Biophile. Brands within...

With Investment From Pharmapacks, Stories & Ink Looks To Become A Tattoo Aftercare Leader In The Beauty Segment

Electric Ink has an electric future ahead. The British brand born in 2016 to turn tattoo aftercare into a beauty endeavor is relaunching as Stories & Ink, the first venture from incubator The Others Beauty Co., which...

Social Media Darling Farsáli Decides To Depart Sephora

Most beauty brands dream of scoring space on the hallowed shelves of Sephora. But three years after that dream came true for Farsáli, the Insta-famous hybrid skincare and makeup specialist

What Indie Beauty Brands Should Know Before Negotiating With Manufacturers

There is no beauty industry without beauty products. To make most beauty products, brands turn to contract manufacturers specializing in the mass production of market-ready skincare, haircare and cosmetics. Across the country, there are 190 skincare contract manufacturers...

From Typos To Misprints, Beauty Brand Founders Lament Label Mistakes

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Have you ever made a mistake on your label?