Credo, Cos Bar And Feelunique Execs On The Biggest Mistakes Emerging Beauty Brands Make

Even for the best brand, the wrong road can lead to ruin. “The biggest mistake brands make in my point of view is certainly distribution and distribution choices because it creates so many problems,” said Annie Jackson, COO...

Estée Lalonde On How The Pandemic And Black Lives Matter Are Changing The Beauty Influencer Business

The pandemic has put the careers of most influencers in flux. Beauty and lifestyle guru Estée Lalonde’s is no exception. The break from big events and splashy campaigns has allowed her to ponder the state of the...

Clean Skincare Brand Versed Ventures Into The Growing Adult Acne Segment

Once you have adult responsibilities, you should be able to forget about acne. Unfortunately, that’s not the case—and pimples rear their stubborn blackheads and whiteheads on the faces of people of all ages. At the very least,

P&G Ventures-Backed Bodewell Wants To Put An End To Eczema Sufferers Cycling Through Disappointing Products

In 2016, Jamie Duff had recently sold the brand he co-founded, Stolen Rum, to beverage investment company Liquid Asset Brands, and he was extremely stressed. The stress exacerbated eczema he usually kept at bay. “I had found...

Beauty Brand Founders Discuss The Tricky Task Of Asking Friends And Family For Money

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask a dozen brand founders and executives: Have you raised a friends and family round? If so, what key strategies helped you raise the...