Five Big Challenges To Developing Sustainable Beauty Brands
After beauty brands scrutinized ingredients they used, they began to examine the environmental impacts of those ingredients and the packaging housing them. While trying to maintain human beauty, the beauty industry often doesn’t do the same for the...
Can We Pump The Brakes On Pumps?
Me: “I’m writing an article about pumps.” Husband: “Bike pumps?” Me: “No.” Husband: “Breast pumps?” Me: “No.” Husband: “Gas pumps?” Me: “No.” Husband: “Like the high heels?” Me: “No!” (I grabbed...
How South African Brand Ashaki Is Improving Women’s Livelihoods Through Haircare
If there’s any proof needed that the beauty industry isn’t superficial, Nthabiseng Duff can provide it. Affectionately called Joy, the founder of Pretoria, South Africa-based brand Ashaki is bottling healing African botanicals to support small-scale farmers through...
What Indie Beauty Brand Founders Think Of Ulta’s New Conscious Beauty Initiative
Last week, Ulta Beauty revealed a Conscious Beauty program certifying brands in five areas: clean ingredients, cruelty-free testing, vegan formulations, sustainable packaging and positive impact. Preceded by clean beauty retailers such as Credo and The Detox Market...
This Week In Social Media: Fundraising, Facebook Alternatives And More
For indie beauty brands, the time spent on and money paid to social media networks is precious and really shouldn’t be wasted. To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, we’ve been tracking...